About Neff Creative

 Heather and Paul Neff - Owners of Neff Creative, Asheville NC

Heather and Paul Neff - Owners of Neff Creative, Asheville NC

Strategically located in Asheville, NC, Neff Creative offers excellence in branding, graphic design and Squarespace websites. Heather Shirin Neff is the owner and lead designer with over 18 years of business development, marketing and digital graphic design expertise. She specializes in UX (User Experience) design for websites, and the design of custom vector .svg files for high def retina displays with faster load times. She is an expert in Adobe Creative Cloud and the creation of branded sales collateral.

Since moving to Asheville from Boston in 2009, she has worked with many local clients such as Burntshirt Vineyards, Celtic Sea Salt® and Rosetta's Kitchen. She is a member of UXPA - User Experience Professionals Association and is a mentor and trainer with Camp Girl Boss WNC. Heather is also a talented Fine Artist and paints art nouveau portraits of women.

Her husband Paul J. Neff is also a skilled graphic designer, and specializes in email HTML & CSS. His degree, with the highest honors, is in Graphic Design, and works as a technical illustrator, package designer and web developer.

Paul really enjoys coding fluid and responsive emails - ensuring your email looks great in different email clients, apps, and devices.  He specializes in engineering emails that are Litmus tested, and designed for deliverability, taking into account spam triggers, and compliancey requirements. Paul has worked for over 11 years with many privately held and public companies, as well as a first-rate advertising graphic design firm.

The Neffs also enjoy traveling, being geeky and learning more about you and your needs. Give us a call 828-575-7731 today to speak directly with Heather to learn more about getting these digital marketing experts on your team.

Review Heather's 24 Recommendations on Linkedin.


Resume  

Heather Shirin Neff

Marketing, Branding and Design Professional. Expertise with Adobe Creative Cloud, Newsletters, Websites, Social Media Administration and Advertising.

Download Resume PDF

EXPERIENCE
 

NEFF CREATIVE
Digital Marketing Manager- Marketing Director, Lead Designer

6/2011 - Present   
Manager for corporate marketing, designs and communications. Direct brand management, user experience and interface design, advertising, sales collateral development and social media marketing. Professional with proven success leading corporate marketing for multimillion-dollar companies across diverse industries.

Clients include Disney®, RedBubble®, Society6®, Zazzle® and many enterprise level eCommerce companies.

Selina Naturally® Celtic Ocean International Inc.   Arden, NC
Home of the Celtic Sea Salt® Brand
8/2009 - 12/2011
Marketing Director & Ecommerce Manager
Rebranded and promoted product line into national supermarket chains.
Designer for all product packaging, brochures, photography, wholesale and retail product catalogs. Implemented social media and html newsletters. Designed and managed two separate major ecommerce sites: UI/UX, html, and content of product pages, banner ads, and all graphics. Management of Google analytics, datafeeds, and SEO.

Boston Green Goods, Inc.   Boston, MA
8/2001 - 7/2009  
Creative Director

Helped raise company sales from 100 k/year to over 19 million/year.
Graphic design lead managing quarterly product catalogs, multiple ecommerce websites and all marketing materials. Designed branding, social media, newsletters and print advertisements. Created private labels, product packaging and performed Art Direction for photography. Designed pay per click landing pages and banner ads. 
 

TECHNICAL SKILLS

Adobe Creative Cloud, Branding and Style Guides, Wireframing, User Experience and User Interface (UI/UX) Design, Adobe XD, Mailchimp, Social Media Networking Administration and Integration. WordPress, Squarespace content management systems. HTML, QR Codes, Microsoft Office. Typography, Iconography, Mobile App Design, Search Engine Optimization (SEO), Keyword Development, Google Analytics and Digital Illustration. 


EDUCATION

The Museum School of Fine Arts, Boston 1999 - 2005
Adobe Illustrator, Adobe Flash, Printing Techniques, Web Design Coding (HTML), Package Design

University of Massachusetts at Amherst 1993 - 1997 
B.F.A. Illustration/Design   Art History Minor   Cum Laude, GPA 3.9 

JB Media Group Marketing Automation & Advanced Analytics

Blue Ridge Community College WNC Branding Summit

Asheville Area Arts Council, Trademark Copyright and
Intellectual Property, The Art of Marketing

NAPP National Association of Photoshop Professionals
Adobe Photoshop and Adobe Indesign CS3 Seminars

Adobe Corporation  Adobe CS3 Creative Licence Conference

 Heather Shirin Neff

Heather Shirin Neff

"We hired Heather to design a mobile application for one of our clients. It was not an easy mobile application; the work was intensive and involved designs for both Android and iPhone. Heather's work was not only professional and punctual, but it was also highly creative and beautiful. She brought new ideas to the table and her work was very polished. We would definitely use her again for mobile app designs"    

- Tena Moore, TopFloor Studios

PROJECT WORK INCLUDES:

  • User Experience Design (UX)

  • Brand Management

  • Marketing and Advertising: Print Collateral, Retargeting Ads, Drip Campaigns, Social Media Advertising, Google Analytics

  • Mailchimp, CMS and Social Media Administration

  • Market Research, Competitor Analysis

  • Off site Vendor Management

  • Development and Execution of Annual Marketing Plans

  • Graphic and Web Design


UX Designers combine their research and design skills together to understand the user needs and produce concepts/solutions/designs that people want to use. This requires a focus on human behaviors, psychology, and understanding why people do what they do.

“As an artist, Heather has strong designer skills and has a very straight-forward and collected approach. Heather is an ideal partner when it comes to creative project collaboration, management & execution. I would highly recommend Heather for any project requiring amazing designer/multimedia input.”

- George Metrik, President, Metrik Enrerprises Inc.


 
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