Deep Dive Lab: How to Build Your Brand
Branding with Heather Neff of Neff Creative
Free Workshop, Thursday, August 08, 2019 9:00 AM to 11:00 AM Eastern
Location: Asheville-Buncombe Technical Community College Small Business Center, Small Business Center at Enka SBC Room 2046
In this workshop, we will discuss the design and management of your company’s branding and logo design. Students will work on defining their brand from the value proposition to working out the tagline and graphical design elements. Class time will have a branding questionnaire to make participants take a closer look at their business and how they want to marketing themselves. We will define colors, fonts and iconography as well as write out mission statements to clearly define your brand.
This is a very interactive class where sketch books and design software will be utilized. Students can work on a current logo idea, developing a matching social media icon, discuss and refine a tagline and choose and work on the company name. Depending on where you are in your business, we can focus on what you need done. Are you rebranding and need to redefine who your clientele are and how to appear professional in a new space? Are you starting out looking to design your logo and social media icon? Taglines and how to design your logo using vector software, and what file types to export for both print and web, and for color consistency on both screen and print.
Homework before class - sketch logo ideas, choose company name and decide what your services will be. Choose colors you love and represent you and your profession. Bring to class a notebook, laptop, pens and pencils. Bring examples of logos you love, research your competition and gather their logos to make sure you stand out from the others doing similar services.
Heather Shirin Neff is the owner and lead designer of Neff Creative, a marketing and design firm located in Asheville. She has over 19 years of business development, marketing and digital graphic design expertise. She specializes in UX (User Experience) design for websites, and the design of custom vector .svg files for high def retina displays with faster load times. She is an expert in Adobe Creative Cloud and the creation of branded sales collateral. Heather enjoys helping businesses with logos, marketing materials, Squarespace websites and mobile friendly newsletters. Since moving to Asheville from Boston in 2009, she has worked with many local clients such as Burntshirt Vineyards, Celtic Sea Salt® and Rosetta’s Kitchen. She is a member of UXPA - User Experience Professionals Association and is a mentor and trainer with Camp Girl Boss WNC.