What is the name of your company or project?
Do you own your website domain and use a domain email address? (example www.Neff-Creative.com and firstname.lastname@example.org?) If not do you need help purchasing your domain and setting up your email address?
Why does your company exist?
What is your company philosophy or mission statement?
What is your existing tagline or slogan if any?
State 5 words or a phrase that describes your product / company:
What personality traits would you use to describe your product / company?
What are your short term / long term goals?
Describe your existing audience:
Describe your ideal audience or client:
Please describe your sales / communication process—how do people hear about you, when do you contact them, how do you contact them, etc.
What are your services?
Who is your primary competition? Is there more than one? (Provide website links if possible.)
What sets you apart from your competitors? What benefit do you provide that they do not?
If applicable, describe your current logo and marketing materials:
What is the primary message you would like your new brand to convey?
Any imagery or icon shape that you think would work with your logo?
Can you provide us with other logo examples that you like? Please email them to email@example.com
What colors do you envision using in your new brand?
Thank you for your answers! We look forward to designing your new amazing brand & logo!
- Neff Creative