Digital Marketing Asheville

 Digital Marketing Asheville NC

Digital Marketing Services Include:

  • Geotargetted Facebook, Instagram Ads

  • Google My Business Set Up and Management

  • Mailchimp or ActiveCampaign Newsletter Template Design

  • Creating Landing Pages

  • Mailing List Management      

  • Custom HTML for Responsive, Fluid Email Templates

  • Litmus Testing for Email Deliverability, Performance and Formatting

  • Linkedin Profile and Company Linkedin Page Marketing

  • Setting up and Management of Social Media Accounts

  • Graphic Design for Online Banner Ads / Advertisements


Many times a digital marketing campaign will require all of your digital channels to take part to get the word out. I recommend setting up a newsletter campaign that simultaneously advertises on social media - all leading your audience back to your website for detailed information. I offer both the package below and hourly digital marketing services. We are located in beautiful Asheville NC, but can work with any company from anywhere around the world.

Contact me today to learn more! 828-575-7731

NEWSLETTER DESIGN

 Digital Marketing Asheville NC

I work with you to achieve a final mailing list or lists for a new electronic mobile friendly newsletter to reach your customers.  I will create your new account, new mailing list(s) in your choice of email program (we work with Constant Contact, Active Campaign and Mailchimp) and design the first campaign.

I will integrate your signup code into your Facebook company page and your website. I will create a new mobile friendly template with graphics and elements to match your brand style guides. This package includes the exterior styles sheets, graphics, integration of your social media accounts, and all links created in a template. There will be clear call to action buttons and a goal for the campaign to achieve. 

Your digital marketing campaign from Mailchimp will auto-tweet and auto-post to Facebook. Ask me about setting up drip campaigns and other automations as well! Mailchimp is free to use up to 2000 email addresses on your mailing list. Training is also available to learn how to edit, auto post/tweet, review analytics and to schedule your newsletters.

FACEBOOK ADS

 Digital Marketing Asheville NC

Get more customers from Facebook, Twitter & Instagram using promoted advertisements.  This newsletter and social media advertisement campaign package includes a custom image / graphics and marketing copy for your Facebook advertisement and management of the ad. You will be given detailed analytics from your website (Google Analytics), and information from all activity on your first digital marketing campaign. A Facebook "ad pixel" may also be added to your Squarespace website for additional tracking. 

Usually access to your website will be needed to create a matching landing page for this advertisement. This package includes designing of this landing page to match your advertisement to be consistent.

Your Facebook Ad will:

  • Find new customers or “look alike” customers

  • Post content that drives engagement to your website (video ads work the best for conversion).

  • Be geo-targeted to only locals (Asheville NC only for example)

  • Can be targeted to your Facebook page fans

  • Can be targeted to your Mailchimp subscribers

  • Customized demographics of your choice (age, gender, location, occupation etc)

  • Have a customized budget and run for specific dates and times

  • Videos will have ADA compliancey with full text subtitles for when the sound is off and removed if the sound is turned on.

  • Click thru to a custom landing page on your website with call to actions and or coupons


DIGITAL MARKETING & ADVERTISING Services, ASheville NC

Digital Marketing has always been about connecting with your audience in the right place and at the right time. Today, that means that you need to meet them where they are already spending time: on the internet. Businesses use digital channels such as Google My Business, social media, email, and their websites to connect with their current and prospective customers. I can help set up and create digital advertisements to run thru newsletter programs such as Mailchimp, and design and manage Facebook and Instagram Ads. I usually do local (Asheville NC) based digital advertising and run geotarged ads to the Asheville area. Additionally I can help set up your social media channels, create social media icons and cover images, review and edit your Linkedin profile, or even help with company email signatures. I help evaluate, dream up, and execute digital marketing campaigns and manage annual marketing calendars. I have over 17 years of full time experience and have helped corporations grow from 100k/yr to over 19 million. 

Online advertising is a mix of compelling copy and eye catching graphics. I'll design and manage your social media and digital ad campaigns, that grow your email lists, generate sales leads, and sell products and services. Digital marketing is still the best value for spending your ad dollars, and I excel at designing memorable and compelling ad campaigns to engage your target audience.   

  • Facebook, Instagram Ads

  • Mailchimp | Constant Contact | Active Campaigns Newsletters

  • Helping you Create Landing Pages or Blog Web Pages

  • Contacts for Media and Press Releases

  • Design Print Ads

  • Vendor Management

Call for a one hour free consultation 828-575-7731

Internet marketing ties together creative and technical aspects of the internet, including design, development, advertising and sales. I am also an expert in designing branded sales collateral. I create bold, intriguing designs for your website, newsletter, blog, social media and other digital channels as needed month to month. I also have years of pre-press / print management experience for all your graphic design needs.

Technical Skills

Adobe Creative Cloud, Branding and Style Guides, Wireframing, User Experience and User Interface (UI/UX) Design, Mailchimp, Social Media Networking Administration and Integration. WordPress, Squarespace content management systems. HTML, QR Codes, Microsoft Office. Typography, Iconography, Mobile App Design, Search Engine Optimization (SEO), Google Analytics, Digital Illustration (Infographics) and Slack.

 
Heather is a highly skilled professional with great creative drive and talent. She is well organized and always delivers an excellent finished product on time. I have worked with many graphic designers over the years and Heather stands out as being exceptional, posessing a wide variety of skills and a great working attitude. Her work speaks for itself, as does her experience.
—  Joel Schantz, Marketing Director, Celtic Sea Salt®
 
 
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