Facebook and Instagram Ad Questionnaire
For this conversation please bring the following information:
Time Line: when do you want to start running ads and for how long?
Budget: how much money do you have to design the ads?
Ad Budget: How much money do you want to spend a day? A week? A month? Is there a lifetime budget for the entire thing?
Do you want to run A/B testing between two ads?
Is this part of an over all campaign? Newsletter? Website landing page? Facebook Event?
Do you have your logos and images collected and ready for us to use?
Is your logo in Vector format?
Who is your target audience? Age? Gender? Research your demographics
Do you want an animated ad? A rotating image ad? A single photo? A video ad?
If a video, do you already have one? Is it under 60 seconds?
Where does the ad link to? Your website for more information?
What does the ad say? Have you written the ad copy yet?