Internet marketing ties together creative and technical aspects of the internet, including design, development, advertising and sales. My monthly service retainers can be used for any marketing project. I will work with you to develop a marketing calendar, branded sales collateral, manage your Social Media and Facebook ads, design online content such as blogs and run ad campaigns and review analytics.
Want your business to stand out? Let's talk about how I can help your company market your products or services. I can get your audience to sit up and take action, but it takes commitment to invest the time to audit your current methods, analyze your market, and to develop and execute marketing campaigns. Investing long term in your business is the key for success. For a free consultation, please call 828-575-7731 to learn more about working with me.
FROM CONCEPT TO EXECUTION
Scope of Working Together:
Consultation to go over projects (in person, via phone or online)
Develop or receive branding style guide to use
Research into your industry, competitors, marketplace, and audience
Brainstorming ideas together
Creating concepts, emailing designs and review of marketing plan
Identifying the right materials and printers
Review and approval process for newsletters, blogs, print work
Producing the final deliverable
Managing files to printers
Performing Website and Social Media Edits
Posting, Publishing and Managing Marketing Campaigns
Deliver ROI / Reporting and Analytics
Projects and Services Include:
Newsletter Design and Management
SEO Consulting and Development
Social Media Administration, Facebook Ad Management
Website Content Development (Site edits, Blogging)
Facebook, Linkedin, Twitter, Instragram Posts
Linkedin Profile (and Company Profile) Updates and Management
Development of Your Marketing Calendar
In Person Meetings or Online Conferencing
Graphic Design for Print Advertisements, Billboards, Brochures etc.
DIGITAL MARKETING MANAGER SERVICE DETAILS
Every brand has stories to tell - stories that will not only engage, inform, delight, and impact their audience, but that will also deliver on measurable business goals. And I am the conduit between brand and consumer. I help evaluate, dream up, and execute marketing campaigns. I have helped corporations grow from 100k/yr to over 19 million.
MY RETAINER CONTRACTS WILL INCLUDE THE FOLLOWING SERVICES
User Experience Design: (UX, UXD, UED or XD) is the process of enhancing user satisfaction by improving the usability, accessibility, and pleasure provided in the interaction between the user and the product. I answer questions before they are asked. I help determine how and why someone clicks on something. I evaluate best practices from simple forms to complex interactions. We make sure the USER understands, gets what they want and LOVES your service or product.
“UX design is the art and science of generating positive emotions among people who interact with products or services.” - Tomer Sharon Senior UX Researcher at Google, Author of Validating Product Ideas through Lean User Research
User Experience Analysis: User experience analysis is the process of reviewing the interaction between the user and the user interface, on a website or mobile application. I am an UI expert - can evaluate your current website for best practice use and determine the needed edits to perform at it's best (think of it as a site audit). Having an professional evaluation of the User's Experience is imperative for improving conversion rates and increasing sales such as adding call to action marketing messages. Once I have a comprehensive user experience analysis - I can start either performing these edits or create a list for your company. The goal would be to ultimately drive customers to pick up the phone or to email your company and to leave your site with a very positive feeling.
Graphic Design: Graphic design is the art of communicating visually using text and images to present information. Heather Neff is highly skilled to create marketing materials such as business cards, banners, logos and catalogs.
User Interface Design: UI or User Interface design encompasses three distinct, but related constructs - usability, visualization, and functionality.
I will design custom wireframes - including, stylized buttons, icons, and all other graphics for your website or mobile application. I take into account loading speed, software platforms, try to work within the software to utilize built in vector sprites. I bring years of experience in researched and proven methods for the best user friendly experience.
Developing a mobile site and mobile app are the most important steps to take for your internet marketing plans.
M-commerce (mobile commerce) is the next step for all shopping experiences and is growing at unbelievable speeds. I develop mobile app interface designs and user experience and icons for all phone platforms.
Mobile Friendly Newsletter Design: I have many clients who need weekly or monthly mobile friendly email newsletters. Our designs are clean, easy to read, and easy to edit using Mailchimp, Constant Contact or Active Campaign design services. Contact me today to migrate your mailing lists from any existing mail server - or start a new email newsletter. Mailchimp is free to send as many newsletters you want under 2,000 subscribers.
Social Media & Analytics: I can integrate your website and social media accounts and newsletter sign-ups. I can help develop Facebook Business pages, Pinterest accounts, Twitter hashtags & posts....anything that needs your company's branding. She can help you instantly tweet and post your newsletters too! Create custom images & icons for all your social media accounts and advertisements. View detailed analytics on your website, and track all activity with integration into all your marketing efforts.
Website Design: I use Squarespace for my content management software, and I highly recommend using it for your business. I can set you up, design a site, and train you to use it yourself. I integrate social media, and newsletter signup boxes. I specialize in custom user interface design as well. I will work on your site and post blogs, edit and create pages etc.
Digital Imaging: Having mastered Adobe Photoshop CC to enhance, manipulate and improve images. I bring expertise with digital imaging editing, processing, compression, printing, and display.
Internet Marketing: Internet marketing ties together creative and technical aspects of the internet, including design, development, advertising and sales. Internet marketing methods and strategies encompass a wide range of services such as search engine marketing (SEM) which can be broken down into search engine optimization (SEO) and pay per click (PPC), e-mail marketing, newsletter marketing, affiliate programs, web press releases, interactive advertising, online market research, and also Social Media Marketing. I also have extensive experience creating animated banner ads for nation wide campaigns.
Custom Illustrations & Info Graphics: I work directly with clients to develop custom illustrations. Using years of professional experience to deliver great ideas and terrific results. Logos, info graphics, charts, cartooning/caricatures, children's books, anything you might need.
Other Related Graphic Design Services: Branding, Business Cards, Brochure design, Corporate identity, Packaging design, Logo Design, Banner design - I can do it all.