SQUARESPACE WEBSITE DESIGN PACKAGE
As more consumers make decisions based on their online experience, the appearance, functionality and accessibility of your website is more important than ever, especially in a competitive market. It's essential that your website effectively reflects your products and services and works across all computers and mobile devices. This will ensure a positive user experience and bring more people to your business. We design Squarespace websites to look beautiful on every device and produce top results in Google.
Squarespace WEBSITE DESIGN PACKAGE INCLUDES:
All in Person/Online Meetings, Phone Calls and Emails
Unlimited Bandwidth and Storage
10 Web pages formatted with images
Fully Integrated Ecommerce - Sell Unlimited Products*
Google Keyword Research - Shared with you as well as a Google Document
SEO (Search Engine Optimization) Metadata Developed and Inserted into every page, Custom SEO’d URLs
Sitemap Submission to Google
Mobile Friendly Design - Smartphone & Tablet Responsive Template
Built-in Advanced Website Analytics & Reporting and Google Analytics Integration
$100 Google Ads Credit**
Social Media Account Integration
Newsletter Signup Box Code Integration
Promotional Pop-up Window: Collect Email Addresses, Promote an Offer etc.
Blog Set Up - One Blog with Text, Tags, Images, & or Video
Free Domain Name with Hosting Plan at Squarespace or Domain Redirection from Current Domain Registrar
Marketing “Call to Actions” or Custom Contact Forms on Each Page
Americans with Disabilities Act (ADA) Compliancy for Videos, Text Sizes, SEO and Visual Contrast
Site Speed Testing and Graphics Optimization for File Sizes and Retina Display
Custom CSS for .svg Logos to Display for Mobile and Desktop (2 High Definition Vector Logo Files Created for Your Site)
Customized Intake Forms | Downloadable Files (PDFs) - Provided by Client
20% off Your First Year of Hosting at Squarespace
Squarespace provides you with a comprehensive set of marketing tools to engage with your audience, get found across search and social, and grow your following. This package will have you up and running with everything you need to start your new business website.
Please Note: This package includes the Squarespace Business Plan features, but can be upgraded to one of the Online Store Plans at anytime. It does not include the annual hosting plan fee. We ask for your credit card and you will be responsible for keeping up with your Squarespace billing after website completion. *Ecommerce stores are designed and built hourly, please contact us for more details. **$100 Google Ad Credit is good for new accounts that spend $25.
Circle Membership: We are Squarespace Circle Members and therefore get longer trial periods, optimized customer support, and access to exclusive content. Because we are Circle Members, you save 20% off your first year of hosting. We sign you up and design your new site within our membership.
See below for additional add-on integrations. To get started, simply fill out this Website Package Questionnaire
ADD-ON Hourly WEBSITE Services
Copywriting and Blogging: From the landing page to your bio and everything in between, the words you use on your website will attract new clients and allow search engines to rank your site. If you’re not sure how to write your own, our team can develop creative copy that blends search engine optimization with interest and readability to draw readers in and keep them coming back. Beyond the static copy on your website, you can also work with us to develop blogs based on the industry you are in, and with a specific voice to enhance your website with regularly updated content.
Photography: Pictures are worth a thousand words. We have a talented staff photographer, who takes amazing headshots and can arrive on location to take any images for your new website. She has her own photography packages to choose from, but for any website or ecommerce needs, if you send us the products we can arrange custom photoshoots and art direct the photography.
Premium Squarespace Features: Extend your website with integrations that connect with your visitors, create leads, and build your customer database. Add restaurant reservation booking through OpenTable or ordering through ChowNow, showcase your restaurant’s menu with the Menu block, display a client schedule via Acuity, send form data or email address collection to MailChimp, or link to an item on Amazon. Please read all the premium Integrations here.
Ecommerce Plans: Commerce plans and creating an online store is also available to upgrade your site to sell products online.
GDPR Compliancy - General Data Protection Regulation: New European Privacy Laws effect many aspects of data collection. If you choose to become GDPR complaint, this hourly service is complicated, requires legal privacy policies, browser cookie notifications and special newsletter signup forms, mailing lists and data management. This is a long and tedious process, but it necessary if you would like anyone outside the US to view your website. GDPR also includes numerous other requirements: record keeping, nominating a Data Protection Officer, implementing a management risk process, etc. Depending on your business and the nature of the personal data you process, the implications of the GDPR can be extremely far-reaching. To better understand the requirements and legal ramifications for your organization, we recommend you consult a legal advisor specializing in personal data regulations. Companies that are found to be in violation of the GDPR may be fined anywhere from 2-4% of annual revenue, or up to 20 million dollars, whichever is the larger amount. Neff Creative are not legal advisors and are not responsible for GDPR compliancy.
Integration of Software from Squarespace’s Partners: Squarespace’s official integrations extend your site’s power across the web. Since all integrations are built into the platform, you don’t have to navigate a separate integrations or app marketplace to set up these features. Neff Creative can help advise and guide you thru any of their partnership software to install into your Squarespace website design. We also recommend using Drift, an online chat software which is also free to use. Your Squarespace subscription includes most integrations which we can add into the site at anytime. However, some services like G Suite by Google, Xero, ShipStation, or certain MailChimp plans, are paid subscriptions.
Newsletter Design: Includes Mailchimp, Send in Blue, Constant Contact or Active Campaign mobile friendly newsletter template design, list management, social media integration, and design of your first newsletter with branded content. Advanced custom HTML for responsive and fluid design is also available! Please note: GDPR compliancy is available, and requires special forms and double opt-in secuirty.
Squarespace Website Training: Personalized training sessions - Learn how to review analytics, post a blog or edit pages yourself. We can train in person in the Asheville area, or via screen share for you to be educated in anything you wish to learn.
Graphic Design: We can design custom logos, info graphics, icons, brochures, billboards, press kits and print advertisements. We have contacts with many local magazines if you are interested in running advertisements. We specialize in graphic design and can help create your downloadable marketing materials or a media kit.
Facebook and Instagram Ads: We can design and manage Facebook advertisements that also run across to Instagram. We highly recommend geo-targeted ads utilizing video (under 60 seconds so they can also be run on Instagram) as they produce the best results. All analytics are provided to the client to show click thru rates and traffic generated. Recommended to be part of an overall marketing campaign (newsletter, PR, blog post, print advertisements).
Free Domain Name
A free domain name is also included with your annual website hosting plan. However, Neff Creative will need to purchase the domain name while setting up your Squarespace website hosting, so that it is attached properly to your site. This will require you to give us the credit card and pay for the hosting plan in advance of launch.
If you already have a domain name, please let us know where the domain is hosted and what the login and password are. If the DNS settings are located outside of your domain registrar, integration will be done on an hourly basis and billed at our regular hourly rate. If this is the case, you must also provide all relevant information to Neff Creative prior to commencement of the project.
CONTENT YOU WILL PROVIDE
To get started, we ask you to simply upload your content for us to use by inviting you to contribute to your Company folder on our Google Drive Account. The content you will need to provide will include graphics, testimonials, and copy for each web page, your logo files (in vector format), and ideally your formal brand style guide for us to reference. Additionally, we will work with you to gather the social media user names and passwords, Google analytics UA number, company address, hours of operation, and your domain name hosting company, login and password. You will work with us to provide a website navigation list such as Home page, About page, Contact Us, Services page, a Blog etc. up to 10 pages. If possible, we will utilize your current site to gather such information.
You can upload images into your own Google folder we will create for you, or ask about free Unsplash stock images, or have us purchase stock imagery - which will be billed separately to your account.
You will need to deliver all the copy for each web page via email or in a Google Doc within your online folder. Please let me know if you need help writing the copy and we can work together with our copywriter for your site. We will SEO all web pages and format them for best appearances and load times. We will format your logo into scaleable vector graphics (.svg) and place a horizontal logo on your mobile site, and a vertical logo on your desktop site. We will test and implement mobile friendly styles and make sure the site works perfectly.